New Product Development: Preliminary Assessment
Download the MATCH Phase0 Tool
The Tool is designed to be used in a variety of scenarios:
- In a large company, this might be the first chance an inventor gets to record his or her idea for a new product. As such, this would form the basis of a case for a small amount of funding to take the idea forward and develop a proper business plan. Large companies would probably think of this as ‘gate 0’ in their business review cycle.
- In smaller companies, these questions may form the basis of an appeal for external, or even venture capital funding.
The aim of these questions is to bring together a number of factors that are critical to a product’s success, and to encourage early discussion of them, even if the discussion cannot yet be complete or fully informed.