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Understanding Device Users: from traditional methods to social media

User involvement in medical device development is vital to help ensure the quality and safety of devices. This workshop will provide insights into the barriers to this as well as an overview of strategies to overcoming these, an accessible overview of tried and tested approaches to user involvement in the context of relevant human factors regulations and standards and guidance about determining the number of users needed for device evaluation. Increasingly social media provides a way of accessing user views that may be relevant at all stages of the device development process. An introduction to this area will be followed by a demonstration of MATCH resources in this area: the MATCH Campaign tool and the MATCH Tweetcatcher. For medical device companies in search of user requirements the advent of social media offers opportunities to reach individuals and specialist communities, and to gather business intelligence on the competition.SOCIAL MEDIA Globe

Presentations include:

  • User involvement in medical device development;
  • Human Factors Regulation in Medical Device Development;
  • How many users do you need for device evaluation;
  • The potential of social media to inform device development;
  • Introducing the MATCH Campaign Tool and the MATCH Tweet-catcher;
  • Making sense of social media data.

It will provide you with:

  • An introduction to the topic of user involvement in medical device development and the importance of this work for the quality and safety of devices;
  • An insight into relevant Human Factors regulations and standards for medical device development (ISO 62366/HE75);
  • Models for defining the number of subjects that are needed in device evaluation;
  • Studying patients' perspectives through social media;
  • Tools for using social media during medical product development;
  • Steps for making sense of social media data.

Who should attend:

  • Industry and investors seeking informed product development decisions based on User needs assessment;
  • Marketing Managers seeking to differentiate products based on cost-effectiveness;
  • Sales Managers seeking to articulate the value proposition of innovative products.

Attendees will receive:

  • Goodie bag;
  • A complimentary copy of the MATCH Guide "Evaluating Health Devices";
  • Registration for the MATCH Campaign Tool.

The course will provide you with a mix of practical skills and capabilities for reaching users and also introduce you to ways of thinking that will ensure you are able to present your findings coherently to those inside your organisation and to make the case robustly to those outside.

Registration and Sponsorship:

Standard price £499.00 + VAT
Early bird non-member discount price £300.00 + VAT (The early bird discount will be closing 14 days before the course is running)
MATCH Affiliates price £200.00 + VAT

Speakers Profiles:

Professor Julie Barnett

Julie Barnett is a social psychologist with particular interest in and expertise around public appreciations of risk, risk communication, the maintenance and change of behaviour and processes of involving the public in the development of policy and the design of products. She is currently a Reader in Healthcare Research at Brunel University and is a co-investigator on MATCH funded by the EPSRC.

Julie serves on the Executive Committee of the Society of Risk Analysis (Europe) and the Editorial Board of the Journal of Risk Research. She has recently been selected as a member of the new Social Science Expert Panel for Defra and DECC. The panel's purpose is to bring high quality, multi-disciplinary social science advice to both government departments.
Julie Barnett
Dr Jennifer Martin

Jennifer Martin is Senior Research Fellow at the University of Nottingham where her interests lie mainly with the application of Human Factors methods to the development and design of medical devices.

Jennifer has a PhD in Human Factors from Loughborough University; her doctoral research was concerned with the design of novel load carriage equipment for the Ministry of Defence. Following this, she worked in health services research for a number of years before returning in 2004 to Human Factors and the topics of Medical Device Development and Patient Safety. She has also worked at the NHS National Patient Safety Agency where she led the Human Factors team.
Jennifer Martin

For information on MATCH courses please contact Elizabeth Deadman at match@brunel.ac.uk