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MATCH Open Business Tool Workbook

This workbook is intended to accompany the MATCH Open Business Model Tool which is a web-based resource that can be viewed online at:

MATCH OBM Tool WorkbookThe MATCH Open Business Model Tool enables companies and organisations to map their current business activities. By undertaking such an exercise, the current business focus and associated opportunities can be determined. In a competitive and challenging business climate, focus is crucial. It is the quality and appropriateness of the business focus of a company that will determine future innovation strategies – that are increasingly important in the context of growth.

This workbook can be used by all types of professionals within a company and there is no requirement for any previous experience of business strategies or business model knowledge.

The tool can be used to map and access information about a company in a convenient way and will therefore be especially useful for decision makers, managers, researchers, advisers and policy planners.

The "Open Business Tool Workbook" is available to purchase from the Checkout below: